Intro

DRVN BY is an automotive consultancy working with specialist and emerging businesses. We help leadership teams clarify direction, shape strategic programmes and improve how their business performs — from service operations to product strategy and business growth.

Our consultancy approach is informed by creative experience across high-level projects, helping ensure that strategic decisions also land with clarity and coherence.

Our work is practical, strategic, and commercially grounded. We help clients make clearer decisions, shape offers that make sense, and strengthen the way their businesses run in the real world.

DRVN BY supports specialist and emerging automotive businesses across three key areas: business direction, programme and product strategy, and operational performance.

Our work is grounded in practical experience, commercial awareness, and a clear understanding of how strategic decisions translate into day-to-day reality.

Business Direction & Company Strategy

We work with owners and senior leadership teams to bring clarity and structure to:

overall business direction and priorities
service mix and revenue-generating activities
growth, repositioning, or stabilisation planning
alignment between ambition, resources, and capability
decision-making during periods of change

This often involves helping businesses refine their focus, identify areas of opportunity or inefficiency, and ensure that future plans are commercially realistic and operationally achievable.

Product, Programme & Positioning Strategy

We support the development of new products, services, and programmes by helping clients:

define purpose, value proposition, and customer fit
understand market context and competitive positioning
shape structure, pricing logic, and offer clarity
align new initiatives with the wider business model
reduce the risk of misaligned investment

Whether launching a new programme, introducing a specialist division, or refining an existing offer, our role is to provide experienced, objective perspective before key decisions are locked in.

Operations, Aftersales & Service Performance

We work with workshops, service departments, and specialist operations to improve:

workflow, utilisation, and operational efficiency
communication between departments and roles
customer journey, retention, and experience
service profitability and commercial balance
structural or process friction limiting performance

The emphasis is on practical, measurable improvement — ensuring that operations are not only busy, but productive, profitable, and aligned with the wider direction of the business.

Advisory & Consultancy Engagements

Our involvement may take the form of:

defined consultancy projects
operational or strategic reviews
phased programme support
retained advisory relationships
Each engagement is structured around the needs, scale, and objectives of the client, with fees and scope agreed in advance.

We support high-level strategy around:

• purpose and positioning of new programmes and products
• how projects sit within market and competitive context
• value, ambition, and commercial appropriateness
• brand relevance, heritage alignment, and future direction

We also work in an advisory capacity, providing structured input that complements our existing capabilities, as well as:

• early-stage product strategy and direction
• positioning strategy and market / perception context
• structured advisory input on active programmes
• considerations around long-term business stability, direction, and service focus 

We work in defined phases — discovery, insight and implementation support — tailored to each client’s needs. Our approach is collaborative, practical, and focused on tangible outcomes.

• OEMs, specialist and niche automotive businesses
• performance, bespoke and restomod operations
• independent workshops and service providers
• emerging brands and developing programmes
• businesses entering new markets or restructuring existing activity

We are most often asked to support clients during periods of development, change or transition.